Great to see in the new year…but now it’s time to freshen-up & get ready for the challenges of this great year ahead. It’s a good time to plan your marketing strategy & important to remind everyone you’re still running a great business & no better way to do this than with a well structured commercial campaign that will continue to keep your business right at the top of consumers minds, for example, think of a Cola…Now what brand names come to mind first?…Chances are it’s Coca Cola or Pepsi & you’d be hard pressed to think of the others of which incidentally, there are many!
I always say to would be advertisers who ask for advice, to keep the message simple & I make no apologies for that. Why? Simply because it’s in your interest to communicate clearly & consistantly. Remember once you keep your worded message simple, you can then add all the sound & visual Fx ( the bells & whistles ) you damn well want to enhance that further..So in short, I recommend to, Keep it Simple!..Because in my experience this has time & again proven to be the most effective way.
Til next time!..Gerry W.