Hi There,
It’s my first post here so hope you find it someway interesting amusing useful or helpful!
Well let me start with this…It’s a world of change out there for nearly every sector these days & I can’t help but notice for the voiceover artist it’s no different, a giant leap for V/Os..maybe!
As most know It has been relatively new to the industry (say 10 years or there abouts) to have a V/O deliver his or her completed voice over sent as an email attachment or FTP upload to anywhere under the sun with great success & quality retention..Yep thanks to Broadband it’s brilliant & it’s bloody quick! The Slam Dunk of change I refer to in the title here is in online audio advertising using voice talent…Yep guys & girls it’s in the Net!.. Yes how damn clever ..well if the Star Newspaper can have pun fun hell why can’t I ..hey!!!
For those who don’t get it..I’m talking about audio drop Advertising on websites, a new territory for the V/Os of the world to attempt to stick their flag-in & an enterprising thought fashioned by & for the advertising sector, & here’s how it works Eg: Say you visit a financial institution online, well as the page starts to download a short 5 second voice over says:…”Hey have you noticed our interest rate. it’s our lowest online.. apply now it takes just 5 mins”
…Advertising has largely been visual on websites up to now with some audio elements Eg: Movie trails or music videos incorporating audio usage anyway, but the interesting thing now is this form of drop-in audio advertising is happening at a low but steady pace for voiceover talent. Yep I suppose to some extent this isn’t new or news but the fact that the online advertising industry is actively doing something to introduce short audio pieces or advertisements on sites in this way is a sign of changing times for net advertising & the voiceover industry!…it just remains to be seen if the customer or site visitor just turns the audio down because they find it annoying, or maybe they’ll happily let it flow over them, accepting it as a progressive part of the commercial landscape that is the WWW?
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